Strategic guidance tailored to your situation
We focus on three areas where organizations commonly need thoughtful marketing guidance. Each engagement is adapted to your specific context rather than following a predetermined process.
Return homeService areas
These represent the most common situations where organizations seek our guidance. The actual work always reflects your specific circumstances and objectives.
Strategic Communications Planning
Development of comprehensive communication strategies that align messaging, channels, and timing with business objectives. This service suits organizations facing significant changes—launches, repositioning, crisis response, or growth phases.
What this addresses
- • Disconnected marketing activities that don't serve clear objectives
- • Stakeholder confusion about organizational direction or positioning
- • Communication challenges during major organizational transitions
- • Need for unified messaging across different channels and audiences
What's included
- • Stakeholder mapping and analysis
- • Message architecture development
- • Channel strategy recommendations
- • Implementation timeline and measurement framework
Social Presence Development
Building or restructuring social media presence to serve strategic objectives rather than following platform trends reflexively. This service includes platform audit and selection rationale, content pillar development, and governance framework creation.
What this addresses
- • Social media activity that generates engagement but not business results
- • Uncertainty about which platforms deserve investment
- • Inconsistent voice and messaging across social channels
- • Questions about whether social investment is worthwhile
What's included
- • Platform audit and selection rationale
- • Content pillar development aligned with objectives
- • Governance framework and voice guidelines
- • Content calendars and community management approach
Partnership Marketing Framework
Strategic framework for identifying, evaluating, and activating brand partnerships and collaborations. This service helps organizations approach partnerships systematically rather than opportunistically, suitable for brands seeking to extend reach through strategic alliances.
What this addresses
- • Partnership decisions made opportunistically without clear criteria
- • Difficulty evaluating which partnerships deserve pursuit
- • Partnerships that look good but don't serve strategic objectives
- • Lack of systematic approach to partnership identification
What's included
- • Partnership evaluation criteria development
- • Prospect identification methodology
- • Activation planning templates
- • Measurement framework for partnership effectiveness
Choosing what fits your needs
These service areas represent common situations where organizations seek strategic guidance, but the actual work always reflects your specific context. During initial conversations, we explore which approach—or combination of approaches—seems most relevant to your circumstances.
Some organizations need comprehensive communication strategy during major transitions. Others require focused guidance on social presence or partnership approaches. The right starting point depends on your current situation and objectives.
If you're uncertain which service area fits your needs, that's a natural starting point for conversation. We can explore your situation together and determine whether any of these approaches seems relevant.
How engagements typically work
Initial conversation
We discuss your situation, objectives, and whether strategic guidance seems relevant. This helps both of us determine if there's a fit.
Scope definition
If we decide to work together, we outline specific scope, timeline, and deliverables tailored to your context. Everything is transparent from the start.
Collaborative development
We work together to develop strategic frameworks. Your team participates actively throughout, building internal capability alongside external guidance.
Understanding the investment
Service pricing reflects the time and expertise required to develop strategic frameworks tailored to specific organizational contexts. These aren't productized offerings with fixed deliverables—each engagement adapts to actual needs that emerge through the process.
Investment includes not just the strategic documents we develop together, but the strategic thinking capability your team builds through active participation. Organizations often report that this internal capability development proves as valuable as the specific frameworks themselves.
What organizations typically consider
Value considerations
- • Cost of continued marketing misalignment
- • Resources currently spread ineffectively
- • Internal capability gained through process
- • Long-term framework utility
Practical factors
- • Timeline for developing strategy
- • Team participation requirements
- • Budget allocation timing
- • Implementation capacity post-engagement
Explore whether our services fit your situation
If you're considering whether strategic marketing guidance might be useful for your organization, we'd be glad to have a conversation. We can discuss your specific circumstances and whether any of these service areas seems relevant. No pressure—just a straightforward exploration of your needs.
Start a conversation