Communication that moves your organization forward
When your organization faces significant change, having a clear communication strategy helps everyone understand what's happening and why it matters.
Back to homeWhat this service provides
Strategic Communications Planning gives you a structured approach to communication during transitions—product launches, organizational restructuring, market repositioning, or crisis response. You'll have clarity about what messages matter, who needs to hear them, and how to reach those people effectively.
This approach helps remove the uncertainty that often accompanies significant organizational changes. Instead of wondering whether your communication is working, you'll have a framework for making informed decisions about messaging, timing, and channels.
The outcome is communication that serves your actual objectives rather than following general recommendations that might not fit your situation.
The challenge you might be facing
Perhaps your organization is going through changes that affect multiple stakeholders—employees, customers, partners, investors. Each group needs different information at different times, and coordinating all of this feels overwhelming.
You might have tried implementing communication plans before, only to find they didn't account for your operational realities. Messages that sounded clear in planning documents became confusing when actual people tried to use them.
Or maybe previous communication efforts addressed immediate needs but didn't connect to longer-term objectives, leaving you constantly reacting rather than working from a coherent strategy.
These situations aren't about insufficient effort. They often happen because communication planning is happening separately from operational planning, creating disconnects that become apparent only during implementation.
Our approach to strategic communications
We start by understanding what your organization is actually trying to accomplish—not just what you want to communicate, but what needs to change as a result of that communication. Who needs to think differently? What actions need to happen? What misunderstandings need to be addressed?
From there, we map your stakeholders and identify what each group needs to know, when they need to know it, and through what channels they're most likely to receive and act on information. This isn't about broadcasting the same message everywhere; it's about tailoring information appropriately for different audiences.
We develop message architectures that connect your high-level objectives to specific talking points, helping ensure consistency while allowing flexibility for different contexts. The framework includes guidance on tone, key themes, and supporting evidence.
Channel recommendations come from understanding where your audiences actually pay attention, not from assumptions about where communication should happen. Sometimes the right channel is email. Sometimes it's in-person meetings. Often it's a combination that changes over time.
What we assess
- • Current communication practices and their effectiveness
- • Stakeholder landscape and information needs
- • Existing channels and their actual usage
- • Organizational capacity for implementation
What we develop
- • Message architecture aligned with objectives
- • Stakeholder mapping with communication priorities
- • Channel strategy with specific recommendations
- • Implementation timeline with milestones
How we work together
The engagement begins with discovery conversations where we learn about your situation—what's changing, who's affected, what you've tried before, and what constraints you're working within. We'll talk with key stakeholders to understand different perspectives on the communication challenge.
During the strategy development phase, we'll share preliminary thinking and get your feedback before finalizing recommendations. This helps ensure the strategy reflects actual operational realities rather than theoretical ideals.
You'll receive a strategic document that outlines the full communication approach, along with supporting materials like stakeholder maps, message frameworks, and channel recommendations. We'll walk through the strategy with your team and address questions about implementation.
Throughout the engagement, you can expect straightforward conversations about what's working and what needs adjustment. We're here to help develop an approach that fits your organization, not to prescribe solutions that worked somewhere else.
Typical timeline
Investment and what's included
Strategic Communications Planning
Comprehensive communication strategy development
This investment covers the full strategic planning process over 6-8 weeks. You're not just receiving a document; you're working with someone who takes time to understand your specific situation and develops an approach that fits your organizational context.
The value comes from having clarity during periods of uncertainty. When everyone understands what needs to be communicated and how, implementation becomes more straightforward. Decisions about messaging, timing, and channels can be made with reference to a coherent strategy rather than through improvisation.
Included in this engagement
How this approach works
This methodology has helped organizations navigate various transitions over the past eight years. The framework is straightforward: understand what needs to change, identify who needs to be involved, develop appropriate messages, select effective channels, and create a timeline that matches organizational capacity.
Progress becomes measurable when you have clear objectives. If you're launching a product, you can track whether target audiences understand its purpose and value. If you're managing organizational change, you can assess whether stakeholders have the information they need at each stage.
The timeline varies based on organizational complexity and the scope of change being communicated. Some strategies take shape within six weeks; others require the full eight weeks to account for multiple stakeholder groups and communication needs.
Realistic expectations
You'll have a clear framework
Communication decisions can be made with reference to strategic objectives rather than improvisation.
Implementation still requires effort
The strategy provides direction, but your team will need to execute the communication activities.
Adjustments may be needed
As you implement, you might discover insights that suggest refinements to the approach.
Our commitment to you
We approach this work with the understanding that you're entrusting us with something important to your organization. Our commitment is to develop a strategy that reflects your actual situation rather than applying generic templates.
If at any point during the engagement you feel the approach isn't addressing your needs, we'll adjust our focus. The goal is a communication strategy you can actually use, not a document that sits unimplemented.
Before we begin, we'll have a conversation about your situation at no obligation. This helps both of us determine whether strategic communications planning makes sense for what you're trying to accomplish. If it doesn't seem like the right fit, we'll tell you directly and can suggest other approaches.
Open communication
Regular updates and opportunities to provide feedback
Practical approach
Strategies designed for actual implementation
No obligation consultation
Discuss your situation before deciding
How to move forward
If you're considering whether strategic communications planning might help your organization, the next step is a straightforward conversation about your situation. We'll discuss what's happening, what you've tried so far, and whether this type of engagement makes sense.
You can reach us through the contact form below or call directly. We typically respond within one business day to set up an initial conversation. This discussion happens at no cost and with no obligation to proceed.
If we decide to work together, we'll outline a specific scope, timeline, and deliverables based on your needs. If this approach doesn't seem right for your situation, we'll tell you directly and can suggest alternatives.
What happens next
Initial conversation
We discuss your situation and whether strategic planning seems relevant.
Scope definition
If appropriate, we outline specific deliverables and timeline.
Engagement begins
We start discovery work and move into strategy development.
Ready to discuss your communication needs?
Let's have a conversation about what you're trying to accomplish and whether strategic communications planning might help.
Start a conversationNo obligation. Just a straightforward discussion about your situation.
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