Social media that serves your organizational goals
Build a social presence that connects meaningfully with your audiences rather than chasing platform trends that might not fit your context.
Back to homeWhat this service provides
Social Presence Development helps you build or restructure your social media approach with clear strategic intent. Rather than maintaining profiles because you feel you should, you'll understand which platforms serve your objectives and how to use them effectively.
This service is appropriate for organizations that want more purposeful social engagement—whether you're just starting out, reconsidering current efforts, or scaling what's working. The outcome is a framework that guides decisions about content, platforms, and community interaction.
You'll have clarity about what success looks like for your situation, not based on vanity metrics but on whether social presence is actually contributing to organizational objectives.
The challenge you might be facing
Perhaps your organization is active on several social platforms, posting regularly, but you're not sure whether any of it is making a difference. The effort feels disconnected from what you're trying to accomplish as an organization.
You might find yourself following advice about posting frequency and content types that seems to work for others but doesn't quite fit your audience or resources. Or you're seeing engagement numbers that look reasonable but don't translate into anything meaningful for your work.
Maybe you're considering whether to start a social presence but feel uncertain about which platforms make sense, what to share, and how to approach community management without it becoming overwhelming.
These situations aren't about lack of social media knowledge. They often stem from trying to apply general platform advice to specific organizational contexts without a strategic foundation.
Our approach to social presence
We begin by understanding what you're actually trying to accomplish through social media. Are you looking to educate specific audiences? Build awareness within particular communities? Provide support to existing stakeholders? The answer shapes everything that follows.
From there, we assess which platforms make sense for your objectives and resources. This isn't about being everywhere; it's about choosing platforms where your target audiences actually spend time and are receptive to the type of engagement you can realistically provide.
We develop content pillars that align with your organizational expertise and audience interests. These become the themes that guide content creation, helping ensure what you share serves strategic purposes rather than just filling a posting schedule.
The governance framework addresses practical questions about who creates content, how decisions get made, what tone is appropriate, and how to handle community management. This helps prevent social presence from becoming chaotic or resource-intensive beyond what's sustainable.
What we evaluate
- • Current social presence and performance
- • Target audience behavior and preferences
- • Organizational capacity and resources
- • Platform fit for your objectives
What we create
- • Platform selection with strategic rationale
- • Content pillar framework
- • Content calendar templates
- • Community management guidelines
How we work together
The engagement starts with understanding your current situation and objectives. If you already have social presence, we'll review what's working and what isn't. If you're starting fresh, we'll discuss your audiences and goals to determine the right foundation.
During strategy development, we'll share preliminary platform recommendations and content approaches for your feedback. This helps ensure the strategy fits your organizational culture and capacity—what looks good on paper needs to work in actual practice.
You'll receive platform-specific strategies that explain why certain platforms were selected and how to approach them. Content calendars provide structure without being overly prescriptive, leaving room for timely content while maintaining strategic focus.
Community management guidelines address how to handle questions, feedback, and conversations in ways that feel authentic to your organization. The goal is social presence that reflects your actual voice, not a corporate persona that feels manufactured.
Typical timeline
Investment and what's included
Social Presence Development
Strategic social media framework
This investment covers the complete development process over 4-6 weeks. You're gaining strategic clarity about how social media can serve your organization, along with practical frameworks for implementation.
The value comes from having intentional social presence rather than activity for its own sake. When you understand which platforms matter for your objectives and what kind of content serves your audience, resource allocation becomes more straightforward. You're not spreading effort across channels that don't contribute to goals.
Included in this engagement
How this approach works
This methodology focuses on making social media serve organizational objectives rather than the reverse. When platform selection is based on where your audiences are and content pillars align with what you can actually deliver, social presence becomes sustainable.
Effectiveness shows up in engagement that connects to goals—people asking relevant questions, sharing your content with appropriate audiences, taking actions that matter to your work. These indicators are more meaningful than follower counts or impression numbers.
Timeline varies based on whether you're starting fresh or restructuring existing presence. New social strategies typically take 4-5 weeks to develop. More complex situations involving multiple platforms or significant restructuring might require the full 6 weeks.
Realistic expectations
You'll have strategic direction
Platform and content decisions can be made with clear rationale rather than guesswork.
Building presence takes time
Meaningful social engagement develops gradually as you consistently provide value to your audience.
Platforms evolve
Your strategy should be reviewed periodically to ensure platform choices remain appropriate.
Our commitment to you
We approach social presence development with understanding that you need practical frameworks, not theoretical ideals. Our commitment is creating strategies that fit your organizational capacity and culture.
If during the engagement you feel the recommendations don't address your actual constraints or objectives, we'll adjust our approach. The goal is a social strategy you'll actually implement, not documentation that sits unused.
We can begin with a conversation about your current social presence or objectives, with no obligation to proceed. This helps us both assess whether this service is relevant for your situation. If it doesn't seem appropriate, we'll be direct about that and can suggest alternatives.
Practical frameworks
Strategies designed for actual implementation
Responsive approach
Regular check-ins and feedback opportunities
Initial consultation
No obligation discussion of your needs
How to move forward
If you're considering whether social presence development might benefit your organization, we can start with a straightforward conversation about where you are now and what you're hoping to accomplish through social media.
Contact us through the form below or call directly. We typically respond within one business day to arrange an initial discussion. This conversation happens without cost or obligation.
If working together makes sense, we'll outline specific deliverables and timeline. If this service doesn't seem right for your situation, we'll tell you honestly and can point you toward other resources.
What happens next
Initial discussion
We talk about your current social presence and objectives.
Scope alignment
If appropriate, we define what the engagement will include.
Strategy development
We begin audit and move into framework creation.
Ready to discuss your social presence?
Let's talk about how social media could serve your organizational objectives more effectively.
Start a conversationNo pressure. Just an honest discussion about your social media needs.
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